I can remember wanting Fruity Pebbles for breakfast as a child. The Flintstone family, from the 60’s-era cartoon, were my frequent TV friends, and they loved Fruity Pebbles. So of course, I loved them too. On the rare occasion that my Mom bought them, I devoured bowl after bowl. As a kid, I never connected how yucky I felt an hour or two after eating sugary cereal. I just knew I wanted those tasty Pebbles, and that’s all that mattered.
Why did I want that cereal? Was it because it was good for me? Certainly not. (There is no fruit in Fruity Pebbles—it’s debatable whether it’s even food.) Would it give me the ability to meet my 7-year-old goals of being able to run faster or play longer? Not in my experience.
I think I wanted Pebbles for two reasons: my favorite TV characters loved them, and professionals intentionally engineered the ingredients to attract me. In fact, we now know the addictive properties of sugar makes us want more of something that is actually enslaving us.